There is no room for doubt in the pursuit of your dreams… Every step we take from here on will align with our goals, dreams and overall vision for the brand. Merging fashion and functionality has always been a leading aspiration of ours, so we’re relaunching with an updated Performance line and our first Core collection in production, comprised of pieces that look good on the street, but most importantly show our progression and attention to detail.
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   GRRR resets with timeless Core pieces that will allow our customers to feel stylish and comfortable while living out the “Attack Life” mantra. We will incorporate both youth and women over the next year while also introducing capsule collections that show more creativity and high fashion inspired pieces. The mindset is at the core of everything GRRR, so our aim is to expand and show that we represent any and everyone trying to progress, regardless of age, body type or fitness level.”

GRRR is continuously seeking innovative ways to develop platforms for its community to succeed, building lasting relationships with athletes and fans. We developed a new identity that more accurately reflects the DNA of our new collections. A brand with unisex appeal, that can be used on both sportswear and fashion clothing; one that feels new but also timeless and long-lasting. 
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   The new mark is based on traditional monograms with interlocking characters, built around the geometric forms of the letter G. The dynamic symbol represents coming together and building connections, while also evoking a sense of change and continuous growth.